Frequently Asked Questions


AppBooster is a self-service platform for mobile app installs and premium user acquisition. It gives app developers and agencies total control over their marketing budget distribution. AppBooster brings together all major sources of incentivized and premium traffic, with smart pricing based on CPI and global reach

With AppBooster you can:

  • Manage your balance and decide how much money to spend on each campaign
  • Avoid wasting time with account managers and fine-tuning numerous account settings
  • Start boosting your campaign immediately and get maximum exposure on global and local markets

CPI (Cost Per Install) is a metric that shows the acquisition cost of users that installed your app. The advertiser is charged a fixed or bid rate, but only when the app is downloaded, installed and opened.

AppBooster offers the one stop mobile solution for media buyers and allows to buy rewarded and premium traffic directly from multiple display advertising marketplaces all around the world.

Rewarded CPI Campaign
Rewarded CPI campaign is good for app soft-launching, enlarging user bases and testing Click-to-Install conversion rates. In general, buying volumes of cheap installs may lead to higher rankings and visibility of your app on the app store, and as a result it helps generate more organic traffic and increase app’s page views. AppBooster allows you to buy large numbers of rewarded installs and helps you hit all these goals.

Flow for creating Rewarded CPI campaigns (new)

  1. Proceed to integration.
  2. Fill the description with relevant information.
  3. Use our Checker to define the amount of redirects, no more than 2 (it is important for approval of your campaign);.
  4. Create your campaign, choose the appropriate option and read the conditions.
  5. Finish the process and refill your balance to get benefits from our offers. Make sure you have $200 on balance.

Premium CPI Campaign
Premium CPI campaign combines a risk free CPI (Cost per Install) model and powerful mobile display advertising connected to 100+ trusted publishers, networks and SSPs. Our in-house smart bidding technology enables you to buy display ads in real-time marketplaces. No incentivization is used across premium publishers, you acquire real users who are likely to show higher loyalty and engagement in your app, comparing to Rewarded CPI.

Flow for creating Premium CPI campaigns (new)
  1. Proceed to integration.
  2. Fill the description with relevant information.
  3. Use our Checker to define the amount of redirects, no more than 2 (it is important for approval of your campaign);.
  4. Create your campaign, choose the appropriate option and read the conditions.
  5. Finish the process and refill your balance to get benefits from our offers. Make sure you have $500 on balance.

AppBooster CPI inventory is available for free apps only. If your app is paid and you want to advertise it, we can offer you CPC (Cost per Click) traffic. Feel free to contact our support at to learn more about CPC inventory for paid apps.

Getting Started

To start buying CPI traffic on the AppBooster, you need to take a few steps, as follows:

  • Set up postback integration
  • Add funds to your account ($200 for CPI Rewarded and $500 for CPI Premium)
  • Create campaign
Read this guide to learn more.

AppBooster supports any tracking system that can generate tracking links and send postbacks.

  • Go to the “Tracking” section in your campaign settings
  • Copy “Postback URL” from the bottom of the page and implement it into your tracking system
  • Go back to campaign setting page on AppBooster, “Tracking” section. Use “Tracking link for test” to download and open an app on your mobile device. Use the IP of the country from the GEO targeting you set earlier (you can use VPN on mobile device or set global targeting for the test)
  • This app install should appear in both your tracking system and AppBooster dashboard - this will mean that the tracking integration is successful

Copy and add this macro to your adjust tracker URL:

For example, your adjust tracker URL looks like this: where “123abc” is the 6-digit tracking code.
After you add the postback macro, your URL will be:

For more information please visit adjust’s guide.

In your AppsFlyer dashboard, go to Integrated Partners under Configuration menu item, type in “comboapp” in the search line and choose ComboApp: In the ComboApp Configuration window, copy the Tracking Link for ComboApp: For more information please go to AppsFlyer’s Integrated Partner Configuration.

A preview link is a link to your app’s page on the Google Play Store or the App Store.

You need a credit card, a PayPal account, or a bank account. The minimum sum required is $200 for Rewarded CPI and $500 for Premium CPI.

It depends on what type of CPI campaign you choose on the AppBooster to advertise your app.

In case you choose Rewarded CPI campaign, you do not need to use creatives since this type of campaign will use incentivized sources, meaning that users will be rewarded for downloading and installing your app.

Premium CPI campaign requires you to upload creatives (banners in JPG or PNG) that will be used across premium sources (platforms, direct publishers, networks) to buy media, with absolutely no incentivization. Depending on sources, your creatives will be placed on web sites and mobile apps. Creatives shall be designed and formatted according to IAB Guidelines.

List of some major formats:

Dimensions, pixels Smartphone Tablet Android iOS
300x50 yes   yes yes
320x480 yes   yes yes
480x320 yes yes yes yes
320x48 yes yes yes yes
320x50 yes yes yes yes
300x250 yes yes yes yes
468x60 yes yes yes yes
728x90   yes yes yes
1024x768   yes yes yes
120x600   yes yes yes

Running campaigns

When all the settings are ready, you can either start the campaign immediately or schedule it for a certain day and time.

The CR or conversion rate is the proportion of users who install an app to users who have tapped on app advertisement. An install is considered a conversion: (Conversion / Clicks) x 100 = CR % AppBooster cares about the advertiser's productivity and quality of campaigns promoted on the platform. All of the campaigns are required to have at least a 20% CR. In case of a continuously low CR, all the advertiser’s campaigns will be permanently stopped.

CPA Network is the optimal tool for cost-effective user acquisition with a large and diversified performance network of publishers. Managed Buys service provides premium traffic from direct sources to turn your user acquisition efforts into loyal customers.

It is possible to use affiliate links for ad campaigns on AppBooster if the landing page is successfully validated and the number of redirects does not exceed 2.

Pay attention that your campaign will be rejected if your affiliate link redirects to a wrong landing page or has too many redirects.

Tip: Log in to your AppBooster account and use Checker, a web based link verification service, to test and validate your affiliate links. It is absolutely FREE.

You can add the following macros to your tracking link:

 Parameter Description Flag
{transaction_id} Unique click identifier, click ID mandatory
{affiliate_id} Unique source identifier, source ID optional
{aff_id} Unique sub-source identifier, sub-source ID optional
{gaid} Google Advertising Identifier, GAID optional
{idfa} Apple Identifier For Advertising, IDFA optional

Use this table below to map your tracking link with AppBooster macros. Please refer to your tracking system’s support guidelines regarding any of the respective parameters listed here.
 Tracking  system Unique click identifier {transaction_id} Unique source identifier {affiliate_id} Unique sub-source identifier {aff_id} Google Advertising Identifier {gaid} Apple Identifier For Advertising {idfa}
Kochava click_id site_id tracking_partner android_id ios_idfa
AppsFlyer clickid af_siteid af_sub_siteid android_id idfa
Adjust clickid creative adgroup android_id idfa
Affise clickid or sub1 afid sub2 android_id ios_idfa
Hasoffers transaction_id affiliate_id source google_aid ios_ifa

Examples of tracking link:
 Tracking system Example tracking link with AppBooster macros
Hasoffers by TUNE{transaction_id}&affiliate_id={affiliate_id}&source={aff_id}&google_aid={gaid}&ios_ifa={idfa}

Have Questions

Get in touch

Sign up